Media Kit For So Handmade Approved Assets & Information

Media Kit- Company Overview

Welcome to So Handmade's Media Kit and Information Page! Click here to find this information a downloadable format!

So Handmade was established in 2014 by Sarah Omura. It originated from her own dilemma: how to keep her toddler's toys contained while they were running errands. Frustrated by finding a stray car at the bottom of the diaper bag one too many times, she knew there had to be a better way.

Now, she handcrafts eco-friendly play mats and travel toys in her New York studio. Her original screen printed designs are loved by both kids and parents.

Screen Free Toys: What we sell and why we sell it

The concept is simple: give kids real toys they can play with anywhere, and make them easy to transport and keep together.

That simplicity is a beautiful alternative to the ever-present screens that surround us all started at ever-younger ages.

Having SO Handmade toys as an alternative gives kids a way to use their imaginations to fill in colors and sounds on a simple backdrop of a roadmap.

Not only are all SO Handmade products made in the U.S., Sarah still sews every piece herself. It's not only a business, but a creative outlet. A way of staying in touch with her art, and taking time for things she loves and is good at.

One of her favorite aspects of running the company is interacting with moms and grandmas in person at craft fairs. Hearing how real kids love playing with the toys makes every late night work session worth it.

We are affiliate friendly! Find So Handmade on Etsy!

Core Values

At the heart of Sarah's business are core values of eco-friendliness and community support. Creating sustainable toys is another goal at SO Handmade. There are no excessive dyes or one-time-use plastics here. Instead production is optimized to reduce waste, and even fabric scraps are recycled into dog beds!

Additionally, Sarah finds fulfillment in giving back to children's charities, supporting kids from disadvantaged backgrounds. More info on our Give Back Partners Here.

Sarah can also give lots of expert advice and information on these topics:

  • Traveling with toddlers including tips and advice 
  • Parenting and running a business at home
  • Running a small handmade business as a solo-preneur

So Handmade Announcements and Achievements